30th May, 2023 – Major League Baseball (MLB) has appointed Lava Controls, the only Sprinklr-approved vendor for social listening software, to manage their end-to-end social media command centre for the benefit of enhanced fan engagement and real-time game updates.
This partnership aims to create stronger relationships between MLB and their fan base of over 170 million through real-time analytics, game celebrations, and up-to-the-minute social media engagement. Lava’s media players with unmatched intelligence ensure content is always alive. When it comes to sports, real-time matters.
“Before the Lava Controls installation, we were in search of a digital display solution that would give us the data we needed to better support our teams and fans.” Dylan Colaneri,Director, Social Listening & Innovation at Major League Baseball
“We’re impressed with the quality of the installation and the wall looks fantastic! We’re excited to get started in this new way forward. We’re grateful for all the support Lava has given us.”
MLB is the first sports organisation to partner with Lava Controls for digital display solutions, with their easy-to-use interface and simple setup process giving busy sports marketing teams a ‘done for you’ social media command centre with built-in IT support.